Market Overview:
The latest report published by VynZ Research,Global Product Analytics Market – Analysis and Forecast (2025-2030), offers a comprehensive analysis of the industry, which comprises insights on the market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global product analytics market is projected to reach USD 42.0 billion by 2030 from USD 12.7 billion in 2023, registering a CAGR of 19.5% during the forecast period.
Product analytics is the process of analyzing of how users engage with a product or a service which facilitate product teams to visualize, track and analyze user behavior and engagement data. This data is used by teams to optimize a product.
The industry demand is further bolstered by the growing need for understanding consumer behavior, requirements and higher investments in research and development activities by the key players. Also the growing demand for cloud-based analytical solutions, managed platforms and digitalization catalyze market development during the projected period. AI technology is vigorously adopted in several industries to identify, evaluate and procure reliable solutions.
Several major factors drive the growth of the global product analytics market. The major growth factors of the global product analytics market are the rising use of social media, mobile application users and the number of smartphone users around the globe. The results of these factors have made a rise in the number of service providers such as e-commerce, retail, banking, e-gaming and more. Moreover, such practices have made a business more agile in product development by highlighing iterative and incremental improvements based on data analysis reports and customer feedback. With the help of these solutions, real-time visibility into product performance is made possible, to detect issues quickly and make necessary improvement to deliver high-quality products.
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Product Analytics Market 2025-2030 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the Product Analytics Market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Google LLC
Teradata
Adobe Systems Incorporated
Salesforce.com Inc.
SAP SE
IBM Corporation
Atlassian
Amplitude
Piwik PRO
Oracle Corporation
Mixpanel
Plytix
Key Market Segmentation:
Offering Insight and Forecast 2025-2030
Software
Service
Professional
Managed
Solution Insight and Forecast 2025-2030
Web-Based
Mobile-Based
Deployment Type Insight and Forecast 2025-2030
On-Premises
Cloud-Based
Enterprise Size Insight and Forecast 2025-2030
Large Enterprises
Small & Medium Enterprises
Vertical Insight and Forecast 2025-2030
Banking, Financial Services, and Insurance (BFSI)
Media & Entertainment
Manufacturing
Automotive
Healthcare
Energy & Utilities
Government
Retail
Others
End User Insight and Forecast 2025-2030
Designers
Manufacturers
Sales Professionals
Marketing Professionals
Finance and Risk Professionals
Others
Explore Full Report with TOC & List of Figure:
Key Highlights of the Report:
Market Performance (2018-2023)
Base Year 2024
Market Outlook (2025-2030)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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