Market Overview:
The latest report published by VynZ Research, Global Augmented Reality and Virtual Reality Market – Analysis and Forecast (2025–2030), offers a comprehensive analysis of the industry, which comprises insights on the market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The Global Augmented Reality and Virtual Reality Market generated revenue of USD 28.2 billion in 2023 and is expected to reach USD 165.3 billion by 2030, witnessing a 50.6% CAGR during the forecast period 2025 to 2030.
Marketing efforts that use augmented reality are thought to be highly successful, and businesses that use this technology in their marketing materials report exponential rise in sales.
Global trends in the AR and VR market include the release of game consoles by big players like Google and Sony Corporation, the development of new virtual and augmented reality-based devices, and mobile applications.
Customers in both rich and emerging economies are becoming more aware of this technology, Quick adoption of AR and VR technologies across a range of industry sectors, combined with their integration to create mixed reality that can be used for future applications, is driving the market's expansion. The market is growing due to a number of reasons, including increased investments in AR and VR technologies, the growing desire for immersive experiences, advancements in hardware and software, and an increasing number of applications in a variety of industries.
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Augmented Reality and Virtual Reality Market 2025-2030 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the Augmented Reality and Virtual Reality Market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Alphabet Inc.
Microsoft Corporation
Oculus VR, LLC
Qualcomm Technologies Inc.
Intel Corporation
Himax Technologies Inc.
Samsung Electronics Co. Ltd.
Seiko Epson Corporation
PTC Inc.
Vuzix Corporation
Sony Corporation
Osterhout Design Group (ODG) Inc.
Wikitude GmbH
Marxent Labs LLC
Blippar
Meta Company
Daqri LLC
Leap Motion, Inc.
EON Reality
Visteon Corporation
Zugara
Key Market Segmentation:
Component Insight and Forecast 2025-2030
Hardware
Software
Device Insight and Forecast 2025-2030
AR Devices
Head-Mounted Displays
Head-Up Displays
VR Devices
Head-Mounted Displays
Gesture Tracking Devices
Projector & Display Wall Devices
Application Insight and Forecast 2025-2030
AR Applications
Consumer
Commercial
Aerospace and Defense
Enterprise
Healthcare
Others
VR Application
Consumer
Commercial
Aerospace and Defense
Enterprise
Healthcare
Others
Explore Full Report with TOC & List of Figure:
Key Highlights of the Report:
Market Performance (2018-2023)
Base Year 2024
Market Outlook (2025-2030)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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